Venus Williams Relaunches Fitness Collection
Athlete and fashionista Venus Williams is putting her talent back into the game of design and sports. The Art Institute graduate and grand slam champion will reintroduce her sports and leisure wear fashion range, EleVen, later this month.
Originally slated to be distributed at retail store Steven & Barry’s who liquidated in 2008, EleVen will make it’s debut at the Sony Ericsson Open tennis tournament in Miami.
Venus told WWD: “EleVen is really about being better than a 10. It’s bringing your personal best which makes you an 11, and not accepting the standards of what is considered the best. It’s overcoming defeats and being a champion in life. If you don’t look good, you won’t play well.”
We’re excited about Venus’ comeback in the world of fashion and eagerly await to see the pictures from her new collection.