Vera Wang Jumps Into the Deep End of the Mass Marketing Pool.

  • by Corrie Shenigo
  • posted at 4:27 pm
  • December 9, 2010

Vera Wang

The only thing we can think is that Vera Wang is tired of being defined by her stunning bridal wear whose following (and pricetag) is geared towards celebrities and the uber-wealthy (and/or uber-media exposed: think Chelsea Clinton’s gorgeous Wedding Day ensemble).  No… it seems now she sees the beauty (and profit) in mass marketing – and in the spirit of that (and her ever expanding line of perfumes) – Ms. Wang has announced that she would be putting out a collection of cosmetics for Kohls.

Vera Wang's 'Bride'

With a range of ‘Simply Vera’ lifestyle products, including bedding, jewelry and leather goods already being offered up exclusively at Kohl’s (since 2006) this is hardly Wang’s first foray away from catering soley to the upper-crust.  Earlier, Wang announced ‘White’, a collection with David’s Bridal of more affordable bridal gowns and also announced that she would no longer be designing bridesmaids gowns (sorry gals).

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