Virgin Atlantic Reveals It’s Upper Class Lips

  • by Corrie Shenigo
  • posted at 5:27 pm
  • March 28, 2012

Dita Von Teese and Richard Branson

Richard Branson has his fingers in every other piece of the pie… so why not the beauty biz? The Virgin Atlantic head-honcho is celebrating the birthday of his airline in his typical super-human style by partnering with Bare Minerals for a lipstick aptly titled “Upper Class Red.” The product ties with Virgin’s new redesign of its Upper Class flight cabins and is designed to perfectly pair with the flight attendants new red outfits.

“It’s also been created with frequent fliers in mind as it includes micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure.” said Sarah-Jane Froom of Bare Minerals. Moisture and legroom? What a concept!

Branson isn’t know to “go small,” and with this launch the entrepreneur didn’t disappoint — he tapped Ms. Dita Von Teese, dressed as a super-heroine to help him reveal this beauty collab. Methinks the Dos Equis man might have to relinquish his title as the “Most Interesting Man In the World” — my money’s on Branson.

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