Weleda Announces Partnership Benefiting Whole Planet Foundation
When beauty does good, we’re all about that life. The Whole Planet Foundation, an organization under the umbrella of grocery store giant Whole Foods Market, funds poverty alleviation through grants to microfinance institutions in the U.S. and 54 countries and hosts the 2013 Prosperity Campaign.
Weleda, a natural brands currently sold at the Whole Foods Whole Body department, is raising money for the foundations campaign and began earlier this month hosting a Daily Giveaway at Weleda.com. During this time the brand is educating consumers on product benefits, natural ingredients and its fair-trade partnerships and for each giveaway entry submitted, the brand will donate $1 to the Whole Planet Foundation.
“A loan as small as $200 can spark change for an underprivileged entrepreneur, providing the means to secure an income,” said Philip Sansone, president and executive director, Whole Planet Foundation, in a press release. “We’re grateful to Weleda for their support and for inspiring their fans to join the cause.”