When Great Minds Collide: Diesel and Adidas

Legendary brands Adidas and Diesel, announced that they would be collaborating to create some unique new items melding the industrial feel of Diesel and the classic athletic feel of Adidas. The collaboration between the two emerged as a unique branding opportunity for both. For this upcoming Spring/Summer 2011 season, a total of four models with aspects based on already existed adidas Originals models will be released. There are two versions of the FRM Mid, the Stan Smith 80′s and finally, the ZX700. Expect the shoes to include rivets, zips, straps, and other typical hints from the Diesel designers. Also the tag line from Diesel “For Successful Living,” placed on the outside of the heel that lines up with the Adidas logos.  The denim will look like the usual denim from diesel but will have the Adidas accents (shown below). These will be a great look for the Spring/Summer wardrobe!

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