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Whimsy Meets Nairobi: Vivienne Westwood

The always enchanting Vivienne Westwood has taken her whimsy to Nairobi, Kenya. Dame Westwood traveled to the city earlier this year in collaboration with the Ethical Fashion Programme (EFP), theUnited Nations (UN) and World Trade Organization (WTO) to work on a project to help create work for women in Nairobi.  Here is what the EFP shared about their mission and work;

“We work directly with those living in the world’s most challenging conditions with the aim of empowering them in a sustainable manner, through quality work that minimizes the negative impact on the environment.We support the work of over 7000 women who live in conditions of extreme poverty, but who have a strong desire to improve their lives. Through our network, some of the poorest people in the world have access to a job and an income which benefits the entire community.  The Ethical Fashion Programme has a holistic approach that is 100% dedicated to supporting disadvantaged communities to change their lives”.

The women created hand bags, handmade in Nairobi. The Vivienne Westwood EFP bags are created using recycled roadside advertisement banners and safari tents by marginalised communities of women such as single mothers, widows, HIV/AIDS victims and those living in extreme poverty. The bags are produced in 3 designs – Get a Life (Banner), the Gaia Heart and the quilted Orb.

Westwood loved the experience so much that her Fall campaign is obviously inspired by the colors and culture she experienced, and she also decided to use the people of Nairobi as the models in her upcoming ad campaign.


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