Yves Saint Laurent Introduces Baby Doll Mascara
When Hedi Slimane marched across the runway in a moody baby doll dress and school-girl collars at Paris Fashion Week, apparently the fashion house wasn’t done with the grunge California look that was meant to attract a younger crowd. Keeping up with the trend Yves Saint Laurent is launching a new mascara to add to the brand’s beauty collection.
International general manager of Yves Saint Laurent Beauté at L’Oréal, Stephan Bezy explains: “The way it’s disbursed is ultrathin, ultraresistant and ultrabendable, as well. What’s interesting is that the polymers are transparent, so they allow a perfect dispersion of the pigment. It creates a very even, homogenous color film.” The mascara “is very buildable, but in a very clean way,” said Bezy.
Shop the mascara collection available in edgy colors like fetish black, audacious blue, indiscreet purple, or wheedler brown here.